The short answer
The payout for an order and the payout for a reimbursement can arrive on different days.
To allow filtering by arrival date, those two things have to be disaggregated. That's why the All Transactions report and the Line Item Orders report will not always match — they're built for different jobs. The All Transactions report follows the money as it actually moves; the Line Item Orders report reflects what was sold.
Understanding "Rewards and Giveaways" as a line item
We've removed reimbursements from Gross Sales and introduced a dedicated Rewards and Giveaways line item. Think of this the way you'd treat a discount line item in a traditional punch card program — it's the true cost your shop is responsible for, calculated cleanly and separately from earned revenue.
How JOE is different from a traditional punch card
A traditional 10-drink punch card equals roughly a 10% effective discount — buy 9, get 1 free — with no cap and no visibility into what you're actually giving away. JOE replaces that model with:
What this means for your reporting
- The economics are the same — you're investing in retention, just as you would with any loyalty program
- The structure is smarter — controlled, capped, and fully measurable
- The program scales with your revenue — your marketing reinvestment only grows when your sales do
You can always layer additional store discounts or campaigns on top. But JOE's core loyalty engine ensures your baseline marketing reinvestment stays controlled — never exceeding 5% of marketing-influenced sales.
Total Rewards & Giveaways
This line item combines your Store Reward Reimbursements and Rewards & Giveaways into a single total — your complete marketing reinvestment for the selected reporting period.
This is the number to share with your CPA when accounting for loyalty and promotional costs. It represents everything invested in customer engagement, neatly separated from your earned gross sales.