Cost of Marketing Influence Sales

This shows what your marketing-influenced revenue actually cost you — with Joe's program and your own store discounts always broken out separately.

Rewards & Giveaways — Joe's program
This covers marketplace offers, new-Patron automations, and the rewards engine that brings loyal Patrons back. When a Patron redeems a Joe-funded reward at your shop, the full price still counts as your sales — and Joe reimburses you the redeemed value plus the sales tax on it. You'll see this itemized on every payout and on your monthly Rewards Program Statement.

Your real cost here is Net Program Cost: what you contributed, minus what Joe reimbursed. Effective Program Rate shows that cost as a percentage of program transaction volume.

[Note: pending Terms update — daily Net Program Cost will be capped at 5% of that day's program volume, with any excess credited back as a Cap Adjustment Credit on your statement.]

Store Discounts — your own, on top
These are promo codes and manual register discounts your shop funds itself. They reduce your net sales, aren't reimbursed, and get their own separate rate. We never combine the two rates into one percentage — doing so would mix money you got back with money you actually spent.

Return on Marketing
The main ratio shows sales from orders the Joe program touched — meaning a reward was redeemed or the Patron came through the marketplace (each order only counted once) — per $1 of Net Program Cost. Below that are two more detailed views (redemption-based and marketplace-based), plus a full breakdown table showing every number that goes into it, including the overlap we remove to avoid double-counting.

These are association measures — they show what your cost sat alongside, not proof that the program caused those sales. [Note: upcoming feature] Incremental Return will estimate the actual sales lift the program drove, relative to Net Program Cost.

FAQ

Is the redeemed value from Rewards & Giveaways my cost?
No. That value is reimbursed to you — goods value plus sales tax. Your real cost is Net Program Cost: contributions minus reimbursements.

Why isn't there one combined cost percentage?
Because Joe-funded redemptions are reimbursed and your store discounts aren't. Combining them into one rate would make your real cost look higher than it is — that's the exact problem this update fixed.

What does "association ratio" mean?
Some sales on program-touched orders would have happened anyway. This ratio shows scale and efficiency honestly, without claiming the program caused every dollar.

My ratio tile says "Net Program Credit" — what does that mean?
Joe reimbursed you more than you contributed during that period. The program paid you net, so there's no cost to calculate a rate from.