Any old links or bookmarks will redirect automatically — nothing is lost.

What's inside: four reports covering the revenue Joe drives, what it costs, where new patrons come from, and your stored-balance activity.

A few things to know

Sales figures include tax. When Joe reimburses a reward, we cover the goods value and the sales tax — so patrons get the full reward and your shop gets full value. Since Joe covers that tax, Marketing reports show figures tax-inclusive to match. Need pre-tax numbers for your books? Head to your Accounting reports.

One number, one source. Tiles and tables now pull from the same source, so they'll always match. If a number looks slightly different than before, that's this fix at work — nothing changed in your actual sales.

Easier to use. Every report opens to the last 30 days, includes a Store filter, and has an ⓘ next to each tile explaining what it means.

FAQ

Why did some numbers change after the update?

• We fixed tiles and tables pulling from two different queries. Now they always agree. Your transactions themselves haven't changed — just how we calculate the display.

Where did the ROI widgets and benchmark strip go?

• We removed metrics that didn't show their math. Instead, Cost of Marketing Influence Sales now has a Return on Marketing section that shows every number behind each ratio.

Why is Marketing tax-inclusive if my books are pre-tax?

• Because Joe covers the sales tax on reimbursed rewards, we measure marketing impact tax-inclusive. For bookkeeping and filing, use Accounting reports — they have your pre-tax lines and full tax detail.