Growth Reporting Section – Glossary (Alphabetical)
Balances
A detailed list of individual customer balances and their current status.
Customer Segment Performance
Performance metrics broken out by customer type, including loyalty, mobile, in-person, and non-opt-in customers.
Gift Card Applied Credit
A credit manually added to a customer’s account by a barista, typically to resolve an issue or adjust a balance.
Gift Card Offer
A promotion created by the store where customers receive bonus credit when loading a gift card, such as uploading $25 and receiving a $30 balance.
Joe Reinvestment
The portion of loyalty costs covered by Joe on behalf of the store.
Joe Sponsored Discounts
Discounts funded by Joe and applied to customer orders.
Marketing Influenced Sales % of Revenue
The percentage of total revenue generated by loyalty-engaged customers.
Marketing Influenced Sales
Total sales generated from customers who participated in loyalty or Joe-powered ordering.
Marketing OS Investment
The total value of discounts and rewards issued through the loyalty program.
Marketing Program ROI
Average revenue generated per loyalty reward redemption.
Marketing OS Cost %
The store’s net loyalty cost after Joe reinvestment is applied.
New Customer Acquisition
Shows where new customers were acquired from, including in-person, mobile, and online channels.
New Customer Breakdown
A summary of orders, revenue, and spend metrics generated by newly acquired customers.
New Customers Who Entered Their Phone Number at POS
Customers who joined Joe by entering their phone number during checkout at the register.
New Loyal Customers
The number of new customers who created a Joe account during the selected time period.
Payments & Cash Outs
The total dollar amount spent or redeemed from customer balances, including purchases and balance redemptions.
Promo Code Breakdown
Details for each promo code, including redemptions, discount value, and associated sales.
Shop True Cost % of Revenue
The percentage of total revenue spent on loyalty after all offsets.
Store Sponsored Discounts / Promo Codes
Discounts or promo codes created and funded by the store.
Total Marketing Program ROI per $1
The amount of revenue generated for every $1 invested in the loyalty program.
Total Marketing Program ROI
Total revenue generated from loyalty reward redemptions.
Total Promo Codes / Discounts
The combined total value of all Joe-funded and store-funded discounts applied.
Uploads
The total dollar amount customers added to their loyalty or gift card balances during the selected time period.
User Activations
The total number of customers who successfully completed account setup.