Traditional gift cards can be a double-edged sword. While they offer a convenient gifting option, unspent balances can leave money on the table for your business. Studies show that a significant portion of gift card value goes unredeemed, meaning lost revenue for shops. Here's how Joe Loyalty Cards address this issue and offer a better solution for both you and your customers:

• Increased Redemption Rates: Customers are encouraged to connect their gift card balance (digital or physical) to their joe account. This transforms the gift card into a reloadable store balance, making it more versatile and less likely to be forgotten or lost. One larger partner who switched to joe saw a dramatic increase in gift card redemption rates, going from 10% overall redemption to averaging 42% redemption within the first two months of gift cards being purchased – that's a significant boost!
• Enhanced Customer Experience: Customers can easily manage their store balance through the Joe app, reload it at any time, and use it for both in-store and online purchases. This seamless experience keeps them coming back for more.
• The Best of Both Worlds: We understand the value of tradition. We offer both digital and physical gift cards to cater to customer preferences. However, the true magic happens when customers connect their gift card to their joe account, unlocking a more rewarding and convenient way to shop. We also send all gift card funds at the time of purchase so you are not losing out on revenue on unredeemed cards.

How to send gift cards

Digital gift cards - these are great for customers to send directly to each other through the joe app. They connect directly to the customers phone number and once they add the gift card to their wallet they can use it to order ahead or in person at the shop. Here is an article on how they can do that.

Physical gift cards - for customers who want to give a physical token of appreciation, you can create your own card designs for your shop and order them here.

How to redeem gift cards

Here is how customers can redeem digital and physical gift cards through the joe app.