How Joe Grows Coffee Shops: Beyond Loyalty, Toward Intelligent Growth

At Joe, we don’t just help you hold onto your customers—we help you grow. Most legacy systems, like those from Square or Toast, rely on outdated loyalty models that amount to “buy 10, get 1 free.” While that might offer a short-term nudge, there’s little evidence these programs actually increase how often your customers visit each month—or how much they spend when they do.

The Starbucks of the world approach things differently. They use data to drive frequency. They understand customer behavior deeply, then build systems that engage their entire customer base to spend more, more often. At Joe, we bring that level of sophistication to independent coffee shops.

The Power of Joe’s Universal Rewards Engine

Our proprietary Universal Rewards Engine goes far beyond traditional loyalty. It's a gamified, data-informed system designed not just to retain customers, but to activate and accelerate their behavior.

Here’s how it works:

• Smarter, Personalized Offers: We use data models to predict which offer will drive action from each customer. Instead of one-size-fits-all discounts, we deliver the right incentive at the right moment—keeping your shop top of mind and top of wallet.

• Frictionless Cash Loading & Convenience: Our rewards system encourages customers to load cash into their account, which drives bigger check sizes and higher lifetime value. Combine that with a hyper-convenient mobile ordering experience, and your customers never have a reason to pass you up.

• Networked Local Discovery: When your customer is away from your store, Joe makes it easy for them to discover another great local coffee shop nearby. That creates a reciprocal discovery effect—your shop gets found by new customers who love local, even if they’ve never heard of you before.

Predictable Cost. Proven Growth.

Here’s the best part: Joe doesn’t cost more than your current loyalty program—it uses it.

We take the same promotions and comps budget you're already spending—typically 8–15% of your sales—and turn it into an actual growth engine. Instead of free drinks with no upside, that budget is redirected into smart offers, better targeting, and new customer acquisition that reliably grows your business by 20% or more in the first year.

You never pay more than your existing budget. Joe simply takes a small, flat rate from that pool and transforms it into consistent, data-driven growth. You gain predictability, eliminate the guesswork, and most importantly—grow faster.

This Isn’t Just Loyalty. It’s a Platform for Local Growth.

Everything about Joe is designed to increase purchase frequency, average ticket size, and new customer acquisition—not just give away free coffee. Our goal is to make your shop impossible to ignore, whether it’s through intelligent digital nudges, seamless convenience, or participation in a network that rewards people for choosing local over chains.

This isn’t your typical loyalty program. It’s a growth engine. And it's built to help your coffee shop thrive.