At Joe, we believe loyalty isn’t just a perk—it’s the engine of sustainable, measurable growth for coffee shops. That’s why our platform is built around one core outcome: driving more repeat visits from more of your customers.

We’re so confident in the results that we guarantee it:
Grow 15%+ in your first year on Joe, or we’ll write you a $1,000 check.

This article breaks down exactly how that works—and shows you the numbers behind the guarantee.

💡 The Growth Formula: More Participation × More Frequency

Most coffee shop loyalty programs plateau at around 30–35% customer participation. Joe consistently delivers 60–70%+ participation—2x higher—by combining seamless mobile experiences, smart promotions, and simple tools for baristas and owners.

But participation alone isn’t enough. Here’s where Joe goes further:

• 2 out of 3 new loyalty participants begin spending 50–100% more per month

• Loyalty customers convert to mobile ordering, which drives consistency

• Promotions and rewards are automated and personalized, not just discounts

The result? Shops see 15–30% revenue growth within 12 months, without increasing their rate of promotions.

📊 Example: 2x Loyalty Participation = 15–30% Revenue Growth

Let’s break it down using real-world math.

📌 Assumptions:

• $30,000/month shop

• Average ticket: $10

• Square loyalty participation: ~33%

• Joe loyalty participation: ~66%

• 2/3 of new loyalty users order 50–100% more

🔢 Impact:

• 33% of customers increase frequency 50–100%

• That group now makes up 2x more of your customer base

• Result: 15–30% total revenue lift over baseline within 12 months

Even if Joe performed no better than Square in loyalty results (just more participation), the growth is there—because more of your customers are spending more.

🧾 Cost Comparison: Joe vs. Square + Add-Ons

Matching Joe’s full feature set using separate tools quickly gets expensive. Below is what you'd pay per shop using Square, Toast, or others:

🔧 Monthly Cost Comparison by Feature

💸 Savings on processing alone:
Joe saves you $405/month, or $4,860/year, just by simplifying your in-person transaction rate.

📈 ROI: Loyalty Growth with Joe

Now let’s compare total monthly cost vs. return from Joe’s increased loyalty performance.

ROI in Month 12 (Assumes 6% loyalty promo budget):

🟢 For every $1 spent beyond Square’s baseline, you generate $154 in incremental revenue.

And that’s just Month 12—ROI compounds as customer behavior improves.

🧠 Key Takeaways

💬 Ready to Grow?

We’re here to help you:

• Compare your current tools to Joe

• Understand your loyalty performance

• Build your path to guaranteed growth

📧 Reach out at thrive@joe.coffee