At Joe, we do things differently.

Most technology platforms charge small businesses expensive monthly fees and mark up payment processing rates to make their business model work. But we believe the future of small business success lies in cooperative commerce—a new way of working together that helps everyone win.

A Different Business Model

Instead of charging subscription fees, we’ve designed Joe to work for you and with you. We bring independent coffee shop owners together to:

• Reduce costs collectively

• Share customers when they can't come in person

• Grow together as a network

By working as a collective, we’re able to negotiate the lowest payment processing rates in the industry and will soon extend that to things like cup and supply costs too.

Where We Make Our Money 

Joe earns revenue by making it easy for customers to support small businesses—even when they’re away from their favorite shop. Our marketplace technology encourages loyalty customers to stick with small businesses, even when they’re on the go.

That means:

• Customers always see the shop they love first

• When they’re traveling or on the move, they’re guided to support another independent coffee shop nearby

• Joe earns a portion of revenue when those orders happen through the marketplace

This allows us to give you our best-in-class tools and technology with no subscription fee.

Tools That Drive Growth, Not Overhead

Joe offers the best loyalty marketing tools in the industry—designed to keep your shop top-of-mind and make it easy, convenient, and rewarding for customers to order again and again.

And when they’re not near your shop, we still help them support small.

So instead of paying for expensive software, you get the benefits—growth, savings, community—without the burden of monthly fees.

Built for Expression, Creativity, and Community

We believe that running a coffee shop should be about passion, people, and purpose—not spreadsheets and stress. That’s why everything we build is rooted in the idea that coffee shops are vital spaces of community and expression.

Joe’s platform is here to make that mission more accessible, profitable, and sustainable—for everyone.