Introducing the Brand Tab — Your Hub for Store Identity & Operations

Built for simplicity, efficiency, and usability, the new Brand tab centralizes everything that defines your business — from visuals and branding to key operational settings.

Preview Prototype Below

Step 1: Company-Level Branding

Company Logo Management
Easily upload and manage your company logo to ensure a consistent brand presence across all customer touchpoints — including POS, Mobile App, and (coming soon!) Kiosk.

Custom Company Banner
Showcase your business identity with a customizable banner that appears across customer-facing platforms.

Consumer-Facing URL
Create a custom URL for your business to display on receipts, apps, and online platforms — making it easier for customers to find and engage with your store.

Gift Card Design
Design personalized gift cards that reflect your brand. Preview how they’ll look across mobile and web before publishing them for customers.

Step 2: Store-Level Branding Features

Storefront Images & Store Selector
Upload and manage banners or images that can be applied across multiple store locations for a unified look.

Address Management
Easily update store addresses for improved accuracy and customer communication.

Pickup Instructions
Provide customized pickup instructions to create a smoother, more personalized customer experience.

Store Hours
Set and update operating hours so customers always know when you’re open.

Customer-Facing Screen Images
Manage visuals for in-store screens used for orders, menus, or promotions — keeping your customer experience polished and cohesive.

Step 3: Workflow Enhancements

Gain additional control over store-level operational settings to keep your business running smoothly:

• Tip Out Preferences: Customize tipping options for both in-store and mobile orders.
• Mobile Order Tipping: Decide whether to enable tipping for mobile orders.
• Required Employee Clock-Ins: Ensure staff are clocked in before processing transactions.
• Active Cash Tills: Require an open till before accepting payments to reduce errors.
• Auto-Accept Orders: Automatically accept incoming orders to speed up service during busy hours.

Why It Matters

The Brand Tab isn’t just an update — it’s a powerful tool designed to help you present your brand consistently while simplifying daily operations.

For coffee shop owners, this means:

• ☕ Unified Branding: Manage all visual and operational brand elements in one place.
• 💬 Better Customer Engagement: Clearer pickup instructions, custom visuals, and personalized gift cards enhance the customer experience.
• ⚙️ Improved Efficiency: Streamlined workflows like auto-accept orders and active cash tills minimize friction and boost productivity.

Ready to Elevate Your Brand?

The Brand Tab empowers you to showcase your business identity and optimize your operations — all from one central location. From uploading logos to refining tipping preferences, every feature is built to make your brand shine.

Still Having Issues?

If you’ve followed the steps above and are still experiencing issues, please don’t hesitate to reach out to the Joe Success Team at support@joe.coffee. We’re here to help!