Creating Customer Audiences for Campaigns

Customer audiences are used in the Automated Campaign marketing feature, enabling coffee shop owners to choose the type of coffee customers, based on the customers' ordering behaviors, they want to specifically reach in their next marketing campaign. In this article we'll dive into creating a customer audience and how to edit an existing audience

How To Create a New Customer Audience

1. Log in to your Merchant Manager at manage.joe.coffee, or from the My Joe page of your joe Coffee app, tap your Profile Picture in the top right hand corner followed by Owner Mode to take you to your Merchant Portal
2. From the Navigation Menu, select the Marketing Tab followed by Audiences from the tabs at the top of the screen
3. Choose the red Create Audience button to start your own audience
4. Add your own identifying Label for the audience and a Description so you can find and use this audience again
5. Select from the filter options to further refine your audience including
   1. Review Ratings
   2. Last Ordered
   3. Promo Code Redemption
   4. Reward Balance Status
   5. And Other filters
6. Select save
7. This audience is now available for you to include or exclude in your Marketing Campaigns

To Edit or Delete An Existing Customer Audience

1. Log in to your Merchant Manager at manage.joe.coffee, or from the My Joe page of your joe Coffee app, tap your Profile Picture in the top right hand corner followed by Owner Mode to take you to your Merchant Portal
2. From the Navigation Menu, select the Marketing Tab followed by Audiences from the tabs at the top of the screen
3. Scroll among the existing audiences, or use the search bar at the top to fine your desired audience to edit
4. Tap the audience to open up the Audience Details
5. Tap the pencil icon, "..." followed by to edit
6. Edit details and save
7. To delete an existing audience tap the garbage can icon in the right hand side of the audience listed, followed by Delete