JOE COFFEE · FOR THE COUNTER
How to explain rewards to your patrons in about ten seconds.
“Every dollar you spend here earns points — and 1,000 points is a free drink on us. No punch card to lose, it all lives on your phone.”
How Patrons Earn
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01
Every purchase
Points land automatically on every order — in person or ahead on the app.
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2× with a balance
Load a store balance or order ahead and points come in twice as fast.
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Weekly bonuses
Three days a week there are extra points up for grabs on mobile orders.
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The One Thing Worth Mentioning
A store balance doubles every point. Same rewards — half the spend. This is the most useful thing you can tell a regular.
| Reward | Points | Spend with a balance | Spend without |
|---|---|---|---|
| $1 back | 250 pts | $25 | $50 |
| $3 back | 600 pts | $60 | $120 |
| Free drink (up to $6) | 1,000 pts | $100 | $200 |
In plain terms: a patron with a store balance gets their free drink at $100 of spend. Without one, it takes $200. Worth a sentence at the register.
Weekly Challenges
Mobile orders only. Each bonus is available once per day.
| Day | Bonus | What to tell them |
|---|---|---|
| 2× Tuesday | Double points | “Order ahead on a Tuesday and every point doubles.” |
| Thirsty Thursday | +50 pts | “Any drink, hot or cold.” |
| Social Saturday | +100 pts | “Order two or more drinks and you’ll pick up a bonus.” |
Roughly 3 in 4 patrons say working toward a reward makes them more loyal to a shop. A ten-second mention at the register is the difference between a patron who has an app and a patron who has a routine.
Signing patrons up, gift cards, and the questions you’ll actually get asked.
Signing Up a First-Timer
It takes one field. Ask for a phone number at the register — that’s the whole sign-up.
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01
Ask for their phone number when you ring them up.
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They start earning right away — no app download needed to begin.
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We favorite your shop for them, plus the drinks from that first order.
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When they download the app, your shop is already at the top of their Loyalty tab with their usual order saved — a reorder in two taps.
Gift Cards
- Digital cards get sent patron-to-patron in the app and land in their wallet.
- Physical cards are added by tapping the profile icon → Wallet → gift card icon, then entering the 12-digit code and CVV.
- At checkout the balance applies automatically — in person or ordering ahead.
- Nudge them to add it to their account. A card left in a wallet gets forgotten; a balance on their phone gets spent — and earns at the doubled rate.
Questions You’ll Get
Points missing, a balance that won’t apply, a reward that won’t redeem — don’t troubleshoot with a line behind them. Take care of the patron, then flag it to your manager or email support@joe.coffee. Owners can also add points or a reward balance from Merchant Manager.