Overview
Our loyalty program is a spend-to-earn system designed to boost customer engagement and loyalty. Customers earn points on every purchase, track them digitally through MyJoe Account, and receive personalized messages and incentives based on their coffee routines—eliminating the need for traditional punch cards.
Automated Reward System
- Customers who load a store balance or order ahead earn points twice as fast.
- Keeps your shop top of mind and drives repeat visits.
- Modeled on corporate coffee giants but tailored for independent shops.
Gamified Weekly Challenges
Customers love working toward rewards—74% say it makes them more loyal. Weekly mobile order incentives:
| Day | Reward | Details |
| 2x Tuesday | Double Points | Boost midweek sales |
| Thirsty Thursday | +50 points | Hot or cold drinks, once per day |
| Social Saturday | +100 points | Order 2+ drinks, once per day (hot/cold) |
Gamified rewards encourage more frequent purchases and higher average spend.
Reward Redemption & Spend Incentives
With App or Store Balance In-Person:
| Spend | Points | Reward |
| $25 | 250 | $1 |
| $60 | 600 | $3 |
| $100 | 1000 | $6 |
In-Person without Store Balance:
| Spend | Points | Reward |
| $50 | 250 | $1 |
| $120 | 600 | $3 |
| $200 | 1000 | $6 |
Encouraging store balances increases rewards earned and keeps customers engaged.
70% of customers are more motivated to purchase when working toward gamified goals.
Benefits
- Drives frequent visits & higher spending
- Creates loyal, engaged customers
- Offers personalized digital incentives
- Makes ordering and earning fun through gamification
Still Having Issues?
If you’ve followed the steps above and are still experiencing issues, please don’t hesitate to reach out to the Joe Success Team at support@joe.coffee. We’re here to help!