How does the Loyalty Tab function?

Understanding the Joe Loyalty Tab in the Joe Coffee App

The Joe Loyalty Tab is designed to enhance your coffee experience by providing personalized features and rewards.

Point of Sale Partners

If you are a Point of Sale Partner then your customers will see your Loyalty Card Front and Center. If your customers participate in more than one Point of Sale partner then the store they last ordered at or the card with highest balance will appear first.


Loyalty Card Order:

  1. Favorite your POS Partner
  2. Upload a balance to your POS Partner
  3. First Time Customers who have not ordered or downloaded the app but entered their phone number at the Point of Sale will automatically get the store they have ordered at automatically favorited and the items in that order will be favorited as well. Full Video Here!

  1. Company Name - We use the DBA (Doing Business As) found in Company Setting
    • In the Joe Loyalty Tab, the company name will always be shown as the DBA (Doing Business As) name. This ensures consistency and easy recognition of your favorite coffee shop.
  2. Favorites
    • Your favorite items are populated from the menu level. This means that any items you frequently order or mark as favorites in the menu will appear in this section for quick access
  3. Recent Orders
    • This section displays your recent orders, making reordering your favorite drinks and snacks a breeze. The data for recent orders is also pulled from the menu level, ensuring that the most up-to-date information is available.
  4. Recommendations:
    • Are based on store level data.Similar to how our Point of Sale system works, this section suggests items you might like based on your past purchases and popular items at the store.
  5. Featured Items
    • This section showcases the top 10 items from the last 30 days. The featured items are determined by the data from the selected store, highlighting popular choices that other customers have enjoyed recently.

Mobile Only Partners

For our Mobile Only partners who are solely only accpeting mobile orders from the joe Marketplace will be listed under the VIP Rewards card section.

joe Pass VIP Reward Card Structure


First time Users will see up to 5 stores :

  • Will login and see the VIP Rewards Card with a balance of $0
  • They will see the closest 5 stores based on their geo-location

Existing Users will see up to 5 stores:

  • Can view their "Favorited" stores
  • Favorite Items from their favorite stores
  • Closest stores that are not favorited
  • Recent Orders

Need Help?

If you have any questions or need assistance with the Loyalty Tab, please visit our Help Center or contact customer support through the app by tapping "Support" in the "Account" tab.

Enjoy your enhanced loyalty experience with the Joe Coffee app. Happy brewing!