LOYALTY 101

Loyalty Program Framework: 

Our loyalty program is designed around a simple spend-to-earn system that enhances customer engagement and builds loyalty. We use data from your customers' coffee routines to send personalized messages, tailor incentives, and re-engage them at the right moment. To streamline the traditional "punch card" experience, we allow customers to track their points conveniently in their MyJoe Account, creating a seamless, digital experience.

Automated Reward System: 

We know how important it is to keep your customers engaged and ensure your shop stays top of mind. That's why we've developed an advanced rewards system, similar to what corporate coffee giants like Starbucks use, but tailored specifically for independent coffee shops. Customers who upload a balance to your store and/or order ahead earn points twice as fast, a strategy designed to increase retention and encourage repeat visits. Shops across the joe network see higher monthly customer retention when balances are uploaded and customers are ordering ahead for pickup.

Gamified Rewards

Customers love working toward rewards, and 74% say it makes them more loyal to a brand. To leverage this, we've introduced gamified rewards throughout the week to drive more frequent purchases and increase average ticket sizes:

• 2x Tuesday: Customers can double their points on Tuesdays, driving sales during typically slower midweek days (formerly Double Points Wednesday).
• Thirsty Thursday: Earn +50 points for ordering a drink on Thursday, once per day.
• Social Saturday: Earn +100 points for ordering two or more drinks in a single order, once per day.

Loyalty Reward Redemption Spend: 

The rewards program is structured to give more value to customers who load a balance specific to your store and order ahead at your shop. This incentivizes them to keep spending and returning to your shop.

When ordering on the App or with a Store Balance In-Person:

• Spend $25 → Earn 250 points → $1 reward
• Spend $60 → Earn 600 points → $3 reward
• Spend $100 → Earn 1000 points → $6 reward

In Person without Store Balance:

• Spend $50 → Earn 250 points → $1 reward
• Spend $120 → Earn 600 points → $3 reward
• Spend $200 → Earn 1000 points → $6 reward

The higher spend-to-earn ratio for customers who don't upload a balance in-person encourages them to take advantage of the store balance feature, keeping your shop top of mind. Our data shows that 70% of customers are more motivated to make a purchase when they are working toward a gamified goal.

By offering dynamic rewards, you can increase customer engagement, drive up spending, and build lasting loyalty with your customers. If you have any questions about the loyalty program, reach out to the joe Success Team at success@joe.coffee.